THE USED OF INFORMATION

What is the used of terrabytes worth of stores information? Data have value only if they can be used. “It’s like having a bank account with millions of dollars in it but No ATM card. If you can’t get it out and can’t make it work for you, then it is not really used. ”

**** Sumber : Buku “Marketing Management 12e”;Philip Kotler/Kevin Keller;Pearson Prentice Hall;