PHYSICAL PROTOTYPE AIRCRAFT

Developing and manufacturing a successful prototype can take days, weeks, months or even years. Sophisticated virtual technology is now speeding the process.

Boeing designed its 777 aircraft in a totally digital basis. Engineers, designers and more than 500 suppliers designed the aircraft on special computer network without ever making a blue print on paper. Its partners were connected by an extranet enabling them to communicate, share ideas, and work on the design at a distance. A such computer modeling allowed engineer to spot design errors that otherwise would have remained undiscovered until a person begin to work on physical prototype.  Avoiding the time and cast associated with building physical prototype reduces development time and scrap-page by 60 to 90 percent.

**** Sumber : Buku “Marketing Management 12e”;Philip Kotler/Kevin Keller;Pearson Prentice Hall; 2006