GOOGLE

Building a strong brand required careful planning and a great deal of long term investment. Google  founded in 1998 by two Stanford University PhD Students. Search engine Google’s name is a play on the word Googol – the number represented by a 1 followed by 100 zeroes – a reference to the huge amount of data online. With 200 million search request  daily, the company has turned profit by focusing on searches a lone and not adding other services, as was the case with other portals. By focusing on plain text, avoiding ads, and using sophiscated search algorithms, Google provides fast and reliable service. Google makes money from paid listing relevant to a searcher’s query and by licensing its technology to firms such as AOL and The Washington Post.

**** Sumber : Buku “Marketing Management 12e”;Philip Kotler/Kevin Keller;Pearson Prentice Hall; 2006